Gather one gather all for the spectacle of the most wild and themed out Seattle Halloween parties of them all!
NOVA Light Labs was invited to create a 3D projection mapping activation on multiple 4-story buildings outside of the main entrance of the WAMU Theater to provide stimulating eye candy for those awaiting entrance to the 2-night event.
The site required a suite of creative solutions to achieve a vibrant and captivating look for those in queue.
There were streetlights, multiple evenings, lots of people, and tons of seagulls so the installation had to be dialed and resilient to many factors.
To counter this a duo of custom projector enclosures were brought out to protect the assets from inclement weather and beyond!
To achieve a one-of-a-kind look it is necessary to incorporate the unique building architecture into the content creation workflow.
In this instance a 3D model of the building was captured and recreated at a smaller scale. This scale model was then positioned in front of a camera while actual creepy crawlies ranging from caterpillars, to ants, and even a tarantula traversed the landscape.
This footage was then used as the source material for the projection mapping content so that a very convincing look emerged appearing as if the bugs were actually crawling all over the building and through the windows!
