LULULEMON SEAWHEEZE
Defining the entrance to the event is everything and for the 2019 SeaWheeze Half Marathon Lululemon wanted to make a statement.
NOVA had the perfect solution by configuring the signature TUBIX LED Bars to be a wireframe LED tunnel entrance pointed right at the main stage.
All afternoon and all evening people lined up in droves to get their picture taken and to formally enter the main event in style.
EXPERIENCE
1,000’s of attendees got the picture of a lifetime as they entered the venue.
By aligning the structure to the main stage it became an obvious portal, almost a rite of passage, to the main event.
Over the course of the evening a spontaneous line formed where the next person would take the picture for the former group, and so on, until well past midnight.
CREATIVE
More than just a solid color the LED Tunnel became a kaleidoscope of vibrant animated patterns.
The secret to the system is that each TUBIX LED Pixel Bar can be treated like a strip of RGB video.
This enables the engineers to design looks that ripple up, down, and all around the 3D wireframe shape as if it was projection mapped.
SYSTEM
The TUBIX LED Bars are perfect for this type of activation.
Outdoor ready, bright, vibrant, sets up in mere hours; not days.
By choosing this system as the ideal solution the NOVA team was confident that an event defining and beautiful lighting activation could take place no matter the weather.
