Lululemon
SeaWheeze

The right entrance frames the entrance in the highest light.

The 2019 SeaWheeze Half Marathon needed a statement. lululemon wanted a moment guests would carry home. NOVA Light Labs answered with a glowing wireframe tunnel, signature TUBIX LED Bars aimed straight at the main stage.

Then the crowd came. All afternoon and all night, guests lined up to step through and enter the festival in style.

 

experience

Some of the best memories and photos from the entire event happened in this tunnel.

Aligned to the main stage the tunnel read as a portal. It became a rite of passage into the night.

A line formed on its own, each group shooting the next, on and on past midnight.

 
lululemon SeaWheeze LED tunnel entrance, group of 7 friends posing together inside the glowing frame

the art

More than one color, the tunnel became a kaleidoscope of vibrant animated light.

The secret is simple. Each TUBIX LED Bar behaves like a strip of RGB video.

NOVA designs the looks. Light ripples up, down, and around the 3D wireframe. The shape moves as if it were projection mapped.

 

system

A festival lighting design built for the outdoors and quick to deploy.

The TUBIX LED Bars are ready for any festival ground. Outdoor rated, high output, and set in hours, not days.

NOVA configured the rig for any weather. The activation holds up rain or shine.

 
lululemon SeaWheeze LED tunnel structure, bare wireframe truss against blue sky before daytime install

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