abnormal
ai after dark
Abnormal AI brought its best minds together in San Francisco, and NOVA Light Labs made the brand impossible to miss.
Abnormal AI After Dark gathered the company and the wider San Francisco AI ecosystem for a legendary night at The Warfield Theatre. The brief was clear. The client wanted a photogenic, vibrant centerpiece that put the brand at the heart of the celebration.
NOVA answered with projection mapping on a sculptural 3D logo, staged on the theater's grand balcony landing. Guests found it instantly. The letters became the defining image of the night.
experience
Guests climbed the grand staircase into a glowing brand moment built for the camera.
The landing drew a crowd. Guests posed with the letters all night, phones out, as animated light rolled across the sculpture and the drapery around it. Hundreds of photos left the room carrying the brand with them.
The placement did quiet work. Set beneath the Warfield's chandelier and gilded dome, the piece borrowed the theater's grandeur and returned it in motion.
“Graphics were dope, attendees were taking pictures, talking about it, all the things.
Look forward to the next one. We will be in touch!”
Chris E.
Project Lead
Flame Productions
Special thank you to Flame Productions for the project and coordination!
the art
Custom visuals balanced the Warfield's historic architecture with the energy of a gathering built on AI.
The content leaned technical. Circuitry, data lines, and geometric motion swept across the 3D letters, animated to keep the sculpture alive without ever losing its shape.
The look reached past the letters. Projected texture washed the surrounding drapery and framed the gilded archway, tying the activation into the room instead of sitting on top of it.
system
Event projection mapping in downtown San Francisco, California, delivered as a same day production with the house lights on.
The venue required the house lights to stay on, a condition that defeats most projection. NOVA answered with high brightness projectors focused tight on the 3D letters, holding punch and contrast in a fully lit room. The letters held.
This was a same day build. NOVA produced the activation on site with Flame Production, aligning the map and dialing the look in hours, ready before doors.
